Last updated: 14 August 2026

Curlshark (“Curlshark”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, purchase our products, contact us, sign up for updates, or use Curlshark digital services such as Hair IQ.

1. Who We Are

Curlshark is a haircare brand providing haircare products, educational content and digital haircare tools.

For questions about this Privacy Policy or how your personal information is handled, please contact:

Email: hello@curlshark

2. Information We Collect

Depending on how you interact with Curlshark, we may collect information including:

• Your name
• Email address
• Phone number
• Billing and shipping address
• Order and purchase information
• Payment-related information
• Communications you send to us
• Marketing preferences
• Information you voluntarily provide when using Hair IQ or other quizzes, forms or digital tools
• Technical information such as your IP address, browser type, device type and website activity
• Cookie and analytics information

We only collect information that is reasonably necessary for providing our services, operating our business and improving the Curlshark experience.

3. Hair IQ

Hair IQ is Curlshark's digital haircare tool designed to provide personalised haircare guidance and product recommendations based on the information you provide.

When using Hair IQ, you may choose to provide information about your hair, scalp, routine, concerns, goals and product preferences.

We use this information to:

• Generate personalised haircare guidance
• Recommend relevant Curlshark products or routines
• Improve Hair IQ and the Curlshark customer experience
• Understand common haircare concerns and customer needs
• Provide follow-up information where you have requested or consented to it

Hair IQ is intended to provide general haircare information and recommendations. It is not intended to provide medical advice, diagnosis or treatment.

Please avoid submitting unnecessary sensitive personal or medical information through Hair IQ.

Where Hair IQ uses automated systems or artificial intelligence to generate recommendations, the information you provide may be processed automatically in order to produce your results.

4. How We Use Your Information

We may use your personal information to:

• Process and fulfil orders
• Deliver products to you
• Provide customer service
• Operate Hair IQ and other Curlshark digital tools
• Personalise your experience
• Send information you have requested
• Send marketing communications where permitted by law or where you have consented
• Improve our products, website and services
• Analyse website performance and customer behaviour
• Prevent fraud and protect our website and customers
• Comply with legal, accounting and regulatory obligations

We will not sell your personal information.

5. Our Legal Bases for Processing

Where UK or European data protection law applies, we process personal information under one or more lawful bases.

These may include:

Contract — where processing is necessary to fulfil an order or provide a service you have requested.

Consent — where you have chosen to receive certain marketing communications or consented to optional cookies or other processing.

Legitimate interests — where processing is reasonably necessary to operate, understand and improve Curlshark, provided those interests do not override your rights.

Legal obligations — where we need to retain or process information to comply with applicable law.

You may withdraw your consent at any time where we rely on consent.

6. Marketing Communications

If you choose to join the Curlshark mailing list or otherwise consent to marketing, we may send you information about products, launches, Hair IQ, haircare education, promotions and other Curlshark updates.

You can unsubscribe at any time by using the unsubscribe link included in our marketing emails or by contacting us at hello@curlshark.

Unsubscribing from marketing communications will not prevent us from sending essential communications relating to an order or service you have requested.

7. Payments

Payments made through our website may be processed by third-party payment providers.

Curlshark does not ordinarily receive or store your complete payment card details. Payment providers process this information according to their own privacy and security practices.

8. Shopify and Other Service Providers

Our online store may be hosted through Shopify.

We may also use trusted third-party providers to help us operate Curlshark, including providers involved in:

• Website hosting
• Ecommerce
• Payment processing
• Order fulfilment and delivery
• Email marketing
• Customer support
• Website analytics
• Advertising
• Digital forms and quizzes
• Hair IQ and AI-related functionality
• Cloud hosting and data storage

These providers may process personal information on our behalf where necessary to provide their services.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place as required by applicable data protection law.

9. Cookies and Analytics

Curlshark may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the site and measure or improve marketing.

Some cookies are necessary for the website to function. Other cookies, such as analytics or advertising cookies, may require your consent.

Where required, you will be given the opportunity to manage your cookie preferences.

More information about the cookies used by Curlshark may be provided through our cookie settings or Cookie Policy.

10. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, tax and regulatory requirements.

Different types of information may therefore be retained for different periods.

Where information is no longer required, we will delete, anonymise or securely dispose of it where reasonably practicable.

11. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

12. Your Privacy Rights

Depending on where you live and the laws that apply, you may have rights relating to your personal information, including the right to:

• Request access to personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information in certain circumstances
• Restrict or object to certain processing
• Request transfer of certain information
• Withdraw consent where processing is based on consent
• Object to direct marketing

To exercise a privacy right, contact hello@curlshark.com.

We may need to verify your identity before completing certain requests.

If UK data protection law applies to you, you may also have the right to complain to the UK Information Commissioner's Office (ICO).

13. Children's Privacy

Curlshark's website, products and Hair IQ are not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13 through our digital services. If we become aware that such information has been collected, we will take reasonable steps to delete it.

14. Third-Party Links

Our website may contain links to websites or services operated by third parties.

Curlshark is not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy policies before providing personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, services or legal obligations.

The latest version will be published on this page with the updated date shown at the top.

16. Contact Us

If you have questions about this Privacy Policy, your personal information, or how Curlshark handles your data, please contact:

Curlshark
Email: hello@curlshark.com